Position Summary

Reporting to the college’s President, the Director of Marketing and Communications, will provide effective, strategic leadership for all components of the college’s marketing and communication efforts for brand enhancement, including facilitation and promotion of college events. The Director will guide a team of professionals to execute a multi-channel marketing and communication plan across a number of audiences and constituencies. Works with staff to disseminate advertising campaigns and coordinate events. Oversees community relations. Acts as an institutional brand manager, ensuring that the creation of marketing graphics and materials is engaging and guided by the college’s brand standards. Manages department budget. Provides support for editing and proofing of department projects. Writes copy for marketing publications, as necessary.

Salary & Benefits:

• Anticipated Hiring Range: $81,581 - $101,976/annual - depending on education and experience
• Full Salary Range: $81,581 - $122,371/annual - depending on education and experience
• Cafeteria Plan: In addition to the base compensation, benefits-eligible employees receive an extra $5,640 per year to put toward benefit costs or to be used as additional take-home pay
• Paid Holidays: 21 (including a full week off between Christmas and New Year’s Day and over Spring Break)
• Vacation & Sick Leave: Approximately 17 paid vacation days & 9 paid sick leave days accrued annually
• Health Insurance and Other Coverage: see https://www.coconino.edu/benefits/full-time-benefits

Essential Duties and Responsibilities

• Provide leadership direction, visioning, strategic alignment, and resource allocation for marketing and communications activities for the college.
• Oversee operational aspects of the department. Plan, recommend, and implement policies and procedures as necessary.
• Manage public relations initiatives to enhance the college’s visibility and reputation, including media outreach and press releases.
• Monitor and analyze marketing and communication efforts, utilizing data and analytics to measure the effectiveness of campaigns and make informed decisions for future strategies.
• Manage a wide variety of projects, marketing tactics, project schedules, and communications.
• Ensure key messages and brand are reflected in all communications, outreach, marketing, and promotional materials.
• Lead digital strategy and its digital channels, including Web, email, Facebook, YouTube, X, LinkedIn, and other platforms.
• Manage website priorities and needs related to content, updates, and optimization strategies.
• Develop department budget, approve expenditures, and monitor budget progression throughout the fiscal year.
• Responsible for the development of digital content, building and maintaining communication flows within a marketing automation platform, and monitoring impacts to adjust strategy.
• Responsible for integrating the college community into a cohesive brand through media and technologies.
• Lead the marketing execution of programming and outreach strategies to promote the visibility of the college.
• Recruit, develop, and manage a high-performing team of professionals in marketing, communications, and public relations. Employ, supervise, and direct student workers.
• Oversee print and digital communications that promote collaboration and community engagement.
• Works with and oversees contracted vendors (as needed) on all marketing and communication initiatives.
• Provide expert advice to a broad range of constituents, including administration, faculty, and staff, on the most effective and efficient methods of achieving their internal and/or external communications goals.
• Oversee and promote community outreach events. Approves purchase of promotional items as needed.
• Oversee events, community, and public relations strategies.
• Responsible for developing, designing, and carrying out marketing strategies in support of awareness and enrollment initiatives.
• Collaborate with the Office of the President on crisis communications and provide assistance with news stories, press conferences, and major policy announcements as needed.
• Manage the design, copywriting, proof, and editing of all internal and external communications.
• Stay updated on industry trends, emerging technologies, and best practices in marketing and communication and implement innovative approaches to enhance the college’s outreach and impact.
• Perform other duties as assigned.

Knowledge, Skills and Abilities

Knowledge: Marketing, communications, and public relations principles, practices, and concepts; proven ability to handle multiple priorities, meet deadlines, and deliver high-quality results; demonstrated ability to work collaboratively and build relationships with diverse stakeholders, including faculty, students, alumni, and external partners; applicable laws, rules, and regulations; publications development techniques and practices; graphic arts and printing principles and concepts; project management principles and practices; recordkeeping principles; and computers and related software applications.

Skills: Excellent writing skills; developing and implementing comprehensive communication and marketing services and strategies; planning, coordinating, and evaluating projects; making program decisions based on financial considerations; interpreting and applying applicable laws, rules, and regulations; analyzing problems, identifying alternative solutions, projecting consequences of proposed actions, and making recommendations in support of goals; maintaining operational records and preparing reports; using a computer and related software applications; utilizing communication and interpersonal skills as applied to interaction with coworkers, supervisor, the general public, and others sufficient to exchange or convey information.

Minimum Qualifications

Bachelor’s degree in marketing, communication, journalism, business, or related field, and 5 years of progressive responsibility in marketing and communications, including proficiency in digital marketing strategies including social media, content marketing, email campaigns, and analytics; or Master’s degree in the disciplines listed above and 3 years of progressive responsibility as stated above; or equivalent combination of education and experience as approved by Human Resources.

Preferred
Previous experience overseeing public relations operations in an educational setting.