Responsible for managing the college’s social media efforts, as well as assisting in marketing and advertising initiatives, including email marketing, direct mail, print and radio. Acts to support the instructional mission of the institution and to promote positive student and customer relations.

PRIMARY DUTIES AND RESPONSIBILITIES*

• Promotes and maintains the college’s presence on social media, and assists with email marketing, print brochure design and newspaper advertising
• Manages and maintains high-quality content, brand equity, display standards, and usage guideline
• Serves as a community liaison and continually evaluates social channels, reports results and implements strategies to consistently improve
• Manages paid marketing initiatives on social media, including display ads and boosted posts, and oversees the social media portion of the marketing budget
• Manages the school’s MailChimp and email marketing initiatives, working in collaboration with internal stakeholders. This includes designing and writing emails, tracking and reporting on open and click-through rates, and coordinating with outside agencies on remarketing ads on the Google display network.
• Provides expertise on current and emerging digital trends, best practices, and technologies. Investigates and understands the various digital platforms used by each of the college’s key target audiences, provides recommendations for integration into college communication practices, and ensures messages are customized, formatted, and delivered optimally
• Provides support for divisional and college-wide events and activities as needed 
• Assists with maintaining portions of the college website(s) as needed, including program web pages, blog posts and news.
• Works in conjunction with internal stakeholders to produce direct mail marketing material — developing concepts, writing content, designing mailers and/or managing freelance designers, and coordinating with print and mailing services.
• Develops concepts for radio advertisements, writes scripts, and serves as voice/talent with local broadcasters.
• Supports those who represent the college to the public by assisting with presentation development and related written materials
• Develops project timelines, effectively communicates with stakeholders and manages project elements to meet deadlines
• Acts as photographer/videographer for the college, shooting, editing and publishing photos and videos that can be used on the official college website, social media sites, in print publications and advertising
• Performs other related duties as assigned

SUPERVISION – Works under the general supervision of the Director of Communications and Marketing.

ATTENDANCE – Individuals in this position are expected to be generally available during the normal business hours of the college, and may occasionally be asked to vary their schedule to meet department requirements. May at times require evening and/or weekend activity and travel.

WORKING CONDITIONS  – Conditions may vary from a typical office or classroom environment. Individuals in this position must be cognizant of student’s understanding and progress, able to communicate effectively with students and associated professionals, and able to operate technical equipment in a modern classroom or online environment. Individuals must be able to communicate effectively with a variety of client personnel. The position requires frequent travel which may occur into the evening, on weekends, and/or during inclement weather.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in public relations, English, journalism, marketing, or related field
• One to three years of experience in related field, or combination of education and experience commensurate with the requirements of this position
• Proficiency in existing social media platforms, and ability to adapt as audiences shift to new social spaces
• Proficiency in G Suite, Adobe Creative Suite, Microsoft Office, WordPress, HootSuite, Sprout Social, Facebook Business Manager, and Google AdWords and Analytics, and ability to learn new software as need arises
• Ability to effectively communicate, orally and in writing, with diverse audiences, in a professional manner
• Working knowledge of graphic design
• Demonstrated effectiveness in organization and project management
• Ability to prioritize requests accordingly
• Ability to work independently with close attention to detail

JOB DIMENSIONS – Analysis, Judgment, Planning and Organizing, Impact, Influence, Sensitivity, Self-reliance, Teamwork, Dependability, Persuasiveness, Stress Tolerance, Attention to Detail, Work Standards, Initiative, Informal Communications, Written Communications, Oral Presentations, Commitment to College, Technical/Professional Self Development

An equal opportunity employer

* This job description is intended to describe the type and level of work being performed by a person in this position. It is not an exhaustive list of all duties and responsibilities required by a person so classified.